About me

Swéta Rana headshot

I was born into a Gujarati family in Birmingham, and now live in south west London. I studied philosophy and theology at Oxford, and publishing at UCL. I love TV, movies, books, and video games; I communicate primarily in Simpsons quotes and Final Fantasy references.

By day I’m head of digital marketing for a university. My experience encompasses a range of digital work, including: managing high-profile projects such as CMS migrations; roadmapping and budgeting; coding and web dev; SEO and keyword research; CRO; quality assurance and accessibility compliance; content writing and editing; UX and analytics work; and general editorial and technical CMS use. I am comfortable working on all aspects of digital marketing, from the technical and data-driven to the editorial and creative.

I have a particular interest in digital accessibility. I am a Certified Professional in Accessibility Core Competencies (CPACC), as awarded by the International Association of Accessibility Professionals (IAAP).

By night I’m seeing friends and family, singing in a chamber choir, volunteering for a mental health charity, learning Hindi, and writing. I have extensive experience writing film reviews and articles on Indian culture. Queuing for the Queen is my first novel.

My writing is represented by Max Edwards of Apple Tree Literary (I built their website, too).

Queuing for the Queen

Promo image for Queuing for the Queen book, featuring the cover image and the words: One queue. 250,000 people. Twenty-four life-changing hours

One queue. 250,000 people. Twenty-four life-changing hours.

A young boy wearing a cereal box crown, impatiently dragging his mother behind him.

A friendly man in a khaki raincoat, talking about his beloved Leeds United to anyone who will listen.

An elderly woman who has lived her life alongside the Queen, and is just hoping she’ll make it to the end of the queue to say goodbye.

And among them, a British Indian mother and daughter, driven apart by their differences, embarking on a pilgrimage which neither of them yet know will change their lives forever.

Full of secrets and surprises, this uplifting novel celebrates not only the remarkable woman who defined an era and a country, but also the diverse and unique people she served for so long.

Other writing

I write reviews for all the bad movies my best friend and I watch at The Bad Movie Database.

I also write blogs for my chamber choir, Vivamus.